Marketing & Brand Strategy
Strategic guidance on positioning, campaign development, brand growth, and audience engagement.
GLOBAL EXPERIENCE. STRATEGIC PERSPECTIVE.
MARKETING &
BRAND STRATEGY
FOR WHAT'S NEXT.
Marketing and brand strategy informed by more than two decades of global marketing leadership, building iconic campaigns, engaging audiences, and shaping some of entertainment's most recognizable brands.
GET IN TOUCH →◎MARKETING STRATEGYBrand, audience and go-to-market strategy.
◇GLOBAL EXPERIENCEWorldwide campaign leadership.
↗AUDIENCE GROWTHEngagement and fan development.
✳ADVISORYStudio systems and marketing leadership.
SELECTED WORK
Iconic campaigns.
Global audiences.
Selected properties from a career spanning more than 200 film campaigns.
ITGLOBAL CAMPAIGN
THE CONJURINGFRANCHISE MARKETING
BARBIEGLOBAL CAMPAIGN
WIZARDING WORLDFRANCHISE MARKETINGMISSION:
IMPOSSIBLEMISSION: IMPOSSIBLEGLOBAL CAMPAIGN
IMPOSSIBLEMISSION: IMPOSSIBLEGLOBAL CAMPAIGN
TRANSFORMERSGLOBAL CAMPAIGN
THE BATMANFRANCHISE MARKETING
THE MATRIX RESURRECTIONSINNOVATION & PERSONALIZATION
SUPERMANGLOBAL FRANCHISE
STAR TREKGLOBAL CAMPAIGN
PARANORMAL ACTIVITYAUDIENCE ACTIVATIONABOUT UPGRADE STUDIOS
Experience.
Perspective.
Strategy.
Upgrade Studios is an independent marketing and brand strategy consultancy providing senior-level expertise to entertainment companies, global brands, creative agencies, emerging technology businesses, and organizations navigating an evolving marketing landscape.
Founded by Bryan Warman, Upgrade Studios combines strategic thinking, creative insight, and a deep understanding of how brands connect with audiences.
From developing marketing strategies to navigating complex campaigns, building industry relationships, and identifying new opportunities, Upgrade Studios offers experienced guidance tailored to each client's needs.
FOUNDER | MARKETING & BRAND STRATEGY
Bryan Warman
Bryan Warman is a global marketing executive and strategist with more than 24 years of experience developing and leading campaigns for some of the world's most recognizable entertainment properties.
Most recently serving as Senior Vice President of Global Digital Marketing at Warner Bros. Pictures, with previous leadership experience at Paramount Pictures, Bryan has contributed to more than 200 film campaigns throughout his career.
His experience spans major global franchises, blockbuster releases, and successful genre films, including Barbie, DC, Harry Potter, Mission: Impossible, Transformers, IT, The Conjuring Universe, and Paranormal Activity.
Throughout his career, Bryan has led multidisciplinary teams, developed innovative marketing strategies, and worked across international markets to connect brands and entertainment properties with audiences worldwide.
His work has contributed to campaigns earning more than 60 industry honors, including three Grand Clios, two Shorty Award wins, two Webby People’s Voice wins, and a Primetime Emmy nomination.
Through Upgrade Studios, he brings that experience to organizations seeking strategic marketing guidance, creative problem-solving, and experienced leadership.
CONNECT ON LINKEDIN ↗INDUSTRY RECOGNITION
60+ industry honors.
Global impact.
CLIO ENTERTAINMENT13 awards, including 3 Grand Clios2017–2023
SHORTY AWARDS2 category wins · 1 finalist2026
THE WEBBY AWARDS2 People’s Voice wins · 4 honoree entries2006–2017
ADWEEKExperiential Award winner2022
40 ADDITIONAL HONORSIncluding a Grand LIA and
a Primetime Emmy nomination
a Primetime Emmy nomination
Recognition spans campaign wins, honoree distinctions, nominations and finalist placements across work Bryan has contributed to.
EXPERTISE
Senior-level thinking.
Flexible engagement.
From focused strategic consultation to ongoing marketing leadership, Upgrade Studios provides experienced guidance tailored to the needs of each organization and project.
Global Entertainment Marketing
Worldwide campaign strategy and advisory services for films, franchises, studios, and production companies.
Digital & Social Strategy
Connected digital ecosystems, brand presence, and marketing effectiveness.
Audience & Fan Development
Relationships through content, communities, creators, and partnerships.
Agency Development & Entertainment Partnerships
Helping agencies and specialized providers strengthen positioning, pitches, and relationships with entertainment companies.
Marketing Leadership & Advisory
Organization assessment, agency evaluation, and fractional marketing leadership.
CONTACT
Let's build
something better.
Whether you're developing a new brand, preparing a campaign, exploring new opportunities, or seeking experienced marketing leadership, we'd welcome the conversation.